Koodo Mobile is one of the most successful low cost mobile phone providers in Canada. Over the past few years, Koodo Mobile has experienced significant growth, which has forced the company to quickly adapt and change their business model to serve the needs of their growing customer base. One of the most significant bottlenecks that Koodo Mobile faced was in their web presence, which quickly became insufficient for their business needs. More specifically, Koodo Mobile faced the following challenges:
A website that was increasingly difficult to manage and maintain.
A customer base that was increasingly accessing their website on mobile devices (i.e. smartphones and tablets).
Increasing maintenance costs that were outpacing justified expenditures.
Customer demands growing and changing at an increasing rate.
Increasing costs to service customers and infrastructure.
Customer service quality that was decreasing to a level unacceptable to Koodo Mobile.
Customers demanding increased online capabilities.
In order to handle the increasing demands of doing business, Koodo Mobile reached out to TechBlocks for assistance. TechBlocks then put their creative team to work developing a self-service portal solution. After just a few months, TechBlocks created the following solutions for Koodo Mobile’s challenges:
- Creation of new web pages and features for the Koodo Mobile website.
- Redesign of outdated pages and elements on the Koodo Mobile website.
- Self-service portal design and creation, which provides customers with access to an FAQ and other do-it-yourself customer solutions.
- A modern search platform which provides both customers and Koodo Mobile employees with fast access to information.
- A brand new website backbone, built on a robust enterprise content management system.
- A fully mobile-responsive website which automatically conforms to any device, including smartphones, tablets, laptops, and desktop computers.
The Technology Used
The TechBlocks solution utilized one of the latest and most reliable Content Management Systems to create Koodo Mobile’s self-service portal. The platform is both stable and flexible. The specific technologies used include:
- DNN Evoq Content
- Google Search
- Microsoft ASP .NET
- Responsive HTML5 / CSS3
Koodo Mobile is already experiencing significant benefits from the creation of their customer self-service portal and redesign of their online presence. John Klayh, Manager of the Koodo Mobile Web Channel had this to say,
TechBlocks has been able to deliver quality work on tight deadlines. They demonstrated immense flexibility in working with us in terms of budget, style, and schedules. We have been extremely satisfied with the customized solutions…and look forward to collaborating again with them in the future.
TechBlocks is happy to see Koodo Mobile already enjoying the benefits of the revamp, and looks forward to working with Koodo Mobile in the future.
Through the self-service portal which TechBlocks built, Koodo Mobile has already seen significant benefits as a result of the platform changes including:
A dramatically-increased customer satisfaction rate, with some reports indicating an increase of more than 50%.
Already-noticeable increased customer loyalty.
Significantly reduced cost of content creation, as well as reduced maintenance costs associated with that content.
Increased efficiency of managers and other employees at Koodo Mobile.
A significant reduction in the amount of time customers spend on the phone with customer support.