Hi all, I’m Tanya, a 26-yr. old Digital Marketing person based in Ahmedabad, India and currently working with TechBlocks, a leading software development firm based in Ontario, Canada, with a key focus on Digital Transformation. I have a keen interest in the advancements being made in web #technology, particularly on the front-end side of things. I love the direction web design is taking at the moment, and I’m delighted to be a part of this era. I came to know about many technology terms which I was not familiar with earlier, but I’ve gained a lot through reading blogs, articles, case studies, whitepaper etc. Their work has both educated and inspired me. Whether in a big way or a small, I want to do the same for others. Therefore, gradually I developed an interest for knowing more and more about Web designing, Content Management System (CRM), Search Engine Optimization (SEO), basically the power of word or group of words and how they can be utilized to enhance once business.

So here we are, my first ever blog and I chose to write on SEO, as this is not just a term which is used in marketing world, it can change your world of seeing things. To increase viewers, readers, customers, driving traffic to your web etc, just by using correct words and using successful tactics of marketing, it can give you amazing results. Regarding Tactics I meant using hashtags in a correct way for correct words. Secondly, Word of mouth (WOM), when you purchase a product and you intend to like it, the first thing you do is to give a review of that product. But more often you tend to share your personal experience for that product to your group of people, verbally. This is where WOM takes the power over purchasing decisions of other customers. But as the world is changing mostly digitalising itself more and more, people tend to look forward to feedback or reviews in written on internet before making a purchase decision, but why? Because they trust your words. So, in short, the user experience is exactly what matters in the end. If you’re client is happy, you are happy!

So, let me start by giving you an easy definition of Search Engine Optimization in a lay man’s language: –

SEO is strategy, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results. Mounting a well-researched SEO strategy for your business can help draw the much-needed traffic to your website. People while browsing on internet usually type a word or group of words, this word or group of words are used by a SEO specialist to create magic.

How to Boost your websites visibility with the help of SEO?

Search Engine Optimization is the term given to an activity that attempts to further expand your page ranking. Ranking highly for search terms which are known as keywords increases the visibility of a website considerably and leads to a higher number of visitors to the website. It is the process of increasing the visibility of a website on search engine results pages. The objective here is to improve the relevance of your company’s website so that it is indexed and well positioned (ranked) by the search engines. SEO is also the process of affecting the visibility of the website or a web page in a web search engine’s unpaid results—frequently referred to as “organic”, “natural”, or “earned” results. Promoting a site is also another SEO tactic that helps to increase the number of back-links, or inbound links that leads to the site. Providing you understand the complexities of SEO and have the time and resources to publish and promote, then the prime listings are within reach. In short, the results are low costing.

Improve Brand Credibility

The higher up your business is listed on search engine the better it looks for your brand or image. Therefore, by simply occupying the space on the first page you are gaining respect in the eye of your customers.

Demand driven

People use search engines when they have a need, if your web presence follows correct search engine optimization practices then when a user lands on your site what they will find will be exactly what they are looking for and this can result in leads, sales and increased profitability for your business.

Creating Useful Content

It is important to consider the content which you write for the website as it should be useful to people and groups because useful content is shared on other online social pages. Writing fantastic and useful content that uses words and phrases used by people who search for your products and services, then making it easy for people to share and link to it can be fruitful. But most importantly, you should continue to do it! When you enter into an SEO campaign one of the things that you need to do is constantly provide the search engine with fresh, relevant and quality content. This means that you can leverage the knowledge that your business has and publish it for all to see. You might not initially see this as a benefit of SEO but let us explain. The simple fact is that each and every business has skills and expertise that help their customers solve problems.

Google being the most-well-known web browser promotes authority pages to the top of its ranking. It’s company’s own business to create great pages to become authority pages in their industry which over time Google will pick up on these authority signals. This routine circle will help to create strong & sustainable Google Rankings.

Correct SEO strategy of your organization can highly increase your page ranking and can help to optimize your website as a whole and at an individual page level. As always, a well thought of strategy is very important to be visible and well ranked in the search engines and assures you that persons would be directed to your website.

If you want more customers, more leads and more sales then the internet is a huge marketplace where customers are becoming less and less cautious when it comes to purchasing items. Therefore, if your business goals are to raise sales and increase profits, the internet is a fantastic platform from which to reach a greater audience and help you achieve those goals.

SEO Complexity

You must be a little surprised when you first found out about all the factors that are taken into consideration to rank a website. In fact, as estimated there are more than 200 factors Google considers when raking websites.

The apparent complexity of SEO is often enough to scare away business owners who don’t want to take the time and effort to deal with it all. Some business owners are pleased with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. While large companies with huge budgets may be able to deal with these complexities all at once, smaller companies can focus on slowly implementing more elements over time. The slow-and-steady approach may not seem as spectacular, but you can build your rankings and customer base over time.

To avoid SEO complexities & if your business is predominantly online then adopting a professional SEO service can allow you to tap into a different market or engage with your existing market place further.

You have (almost) unlimited customer reach. The population of the internet is about 2.1bn and growing rapidly each and every day. By harnessing effective SEO strategies, you can target a niche marketplace on the other side of the world or strengthen your position against a bigger competitor.