Enterprise readiness assessed, user journeys mapped, and user stories crafted to inform development priorities.
The Results
30
%
Boost in Sales Volume
2
X
Gifts per Customer
50
%
Time Required for Processes
The Giftagram Journey before TechBlocks
A pioneer in corporate gifting, Giftagram has been dedicated to helping companies foster positive relationships with their employees and personalized gifting experiences. Giftagram’s product offerings encompass a diverse range, including personalized gifts, branded merchandise, gift cards, wellness products, experiences, and more
When the business focus swayed to large enterprises, so did the need for business volume and processes to meet expectations of these industry giants.
Spotting the Challenges
With its origins in serving B2C customers, Giftagram undertook a transformative journey to address the demands of the B2B enterprise realm. There was an urgency to offload platform engineering to meet stringent timelines.
-
Robustness & Agility
The need to boost capabilities & introduce new features that cater to a B2B client base
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Offloading Strategic Projects
Meet critical deadlines, offload initiatives and minimize the need for micro-management
-
Personalization
Introduce tailored gifting experiences and fulfill the expectations of customers and employees
Enter TechBlocks, a reliable and experienced technology partner to help Giftagram scale fast and move faster. While Giftagram focused on business strategy, the platform engineering was handed over to us.
Solutions
Time to Solve
Enter TechBlocks, a reliable and experienced technology partner to help Giftagram scale fast and move faster. While Giftagram focused on business strategy, the platform engineering was handed over to us.
Employee-Facing Platform
Efficient Approvals
Customizable workflows, swift order approvals enhanced efficiency.
Analytics Dashboard
Monitor trends, budgets and assess impact of gifting campaigns.
Order & Inventory Management
The system allowed real-time inventory visibility, reducing stockouts and order queue oversight.
Customer-Facing Platform
Unified Experience & Real-Time Tracking
A single, intuitive interface for seamless cross device experience including order tracking fostered transparency and building customer trust.
Personalized Gifting & Curated Gift Collections
Tailored landing pages, branded cards, diverse gifting methods & customizable baskets made selection easier
and enjoyable for customers.
Seamless Integration
Smooth white label integration with existing platform ensuring cohesive branding and branded experience including Salesforce, HubSpot, Compass CRM, Google reviews, E-signature, SSO (Azure, Google, OKTA), and payments (via Credits and Stripe integration).
Product Customization
Offering innovative experiences like digital gifts.
Pinch to zoom in/out
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“From the very beginning we were impressed with the years of experience that TechBlocks brought to the table and also, you know, breadth of expertise. TechBlocks enabled us to flex into areas, providing us with a ton of flexibility.”
Jason Reid CEO & Co-Founder – Giftagram -
“TechBlocks has been essential with our relationship with our clients. They’ve worked very closely with us in our product roadmap to build out these different HRMs and CRM integrations. The quality of work that TechBlock produces, it allows me to spend more time in bigger strategy level items, and I don’t have to worry about the everyday QA and bugs.”
Elizabeth Tong Senior Product Manager – Giftagram
More Results
TechBlocks partnership with Giftagram produced significant results.
50
%
Reduced Time
For integrations of SSO, HRM and CRM platforms for enterprise clients
30
%
Secure Payment System
Boost in sales volume with a secure payment system
2
X
Corporate Clients
Increase in average gifts per customer sent from corporate clients.
Enhanced
Customer experience
A streamlined and more robust omnichannel interface enables a
frictionless gifting experience
With TechBlocks as their partner, Giftagram’s B2B transition was facilitated smoothly. The addition of a white label product configuration feature elevated operations, enhancing gifting experiences and internal efficiency. This innovation spurred brand loyalty, operational excellence and made Giftagram a company that is taking corporate and custom gifting to newer heights, thereby growing their business one delightful gift at a time.
Tell Us About Your Project
TechBlocks can help you build your next project in the cloud using serverless, on-demand technology that enables you to scale and optimize costs.