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CLIENT STORY

The World’s Largest Social Giving Campaign

Project Overview

Colliers International is one of the world’s largest commercial diversified professional services and investment management company, headquartered in Toronto, Canada. The company wanted to develop an online portal to drive the highly successful ‘Everyone Gives’ social giving campaign launched in February 2012.  

The company chose TechBlocks as its primary sponsor and technology partner to develop a global charitable donation engine and ensure the right technology systems were in place for the Everyone Gives campaign to hit the ground running.

Colliers

The Results

$700 K

Over

USD Raised
1,479

Charities Were Involved

12 K

Individuals Donated

64

Countries Participated

Project Scope

Mobile App Development

UI/UX Design

Technology Partner

Technology Partner & Advisor

Compliance

Self-service Portal Results

Custom Software Development

Website Development

Issues

Created Media Toolkit

Payment processing

Charity Registration Process

Full-Service Mobile App

Database Setup & Configuration

Social media has the immense power to transform any idea into a viral message that can span across continents and demographics, uniting people and inspiring them to take action. However, this power is so often used to spread the latest celebrity gossip or debate the color of a dress, but what if we could harness this power to do something great that positively impacts the world around us?

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Children

Harnessing The Power Of Social To Change The World

This is precisely what Doug Frye, President and Global CEO of Colliers International, had in mind when he envisioned the plan for the highly successful Everyone Gives social media campaign launched in February of 2012. Collier’s International is one of the world’s largest commercial real estate firms. The company focuses heavily on social responsibility and has a long history of philanthropy within various communities worldwide.

Everyone Gives Became The Largest Social Giving Campaign The World Had Ever Seen

The Global Impact

Payment processing

The campaign raised over 700,000 USD in just 17 days (Feb 22- Mar 9, 2012).

Increasing Collaboration

Participants in 64 countries made donations of varying sizes to their charity of choice.

Customer Support

The campaign was supported by thousands of people, including Britain’s former Prime Minister Tony Blair, whose organization, the Tony Blair Faith Foundation, was a significant partner.

New Users

More than 12,000 individuals in 474 cities donated to 1,479 charities.

Global

The World Economic Forum and other large organizations sponsored the campaign.

Job seeker

100 percent of the donations received went directly to charities the public selected, ranging from well-known non-profits to small, local charities.

  • Tony Blair
    “It’s not about how much you donate; it’s about making a difference by engaging as many people as possible in the act of giving. While none of us can solve the world’s challenges alone, Everyone Gives helps us see how much we can do when working together.”
    Tony Bliar Former British Prime Minister

Discover how Tony Blair got involved in the Everyone Gives Campaign with his organization, The Tony Blair Faith Foundation.

Any great accomplishment starts with a seed (the raw idea), and with the proper foundation and nurturing, it grows into an achievement. Doug and his team at Collier’s International, including David Bowden, CEO of Colliers International Canada, planted the seed for Everyone Gives by developing a revolutionary concept.

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The Giving Tree Vision

Earth in hands
  1. 01 Through creating an online portal on the Everyonegives.org website, participants donated as little as $5 to a charity they chose.
  2. 02 Participants would then share this activity and invite others to give to their charity or another charity of their choice through Twitter, Facebook, or email.
  3. 03 As people donated, the original requester’s “giving tree” – a virtual online tree, would begin to sprout and grow.
  4. 04 Participants could then track the growth of their “giving tree” through their portal.
  5. 05 Any charitable organization could register itself through the Everyonegives.org website.

This was a fantastic and powerful idea–giving gone viral. However, Colliers International needed to ensure that they designed a solid technology infrastructure for the project to ensure its success.

Techblocks-Leading The Charge

To make their vision for Everyone Gives a reality, Colliers needed a technology vendor that would not only be up for the challenge but could deliver what was required for the tight deadlines and have the technology and business say to ensure the entire campaign ran smoothly. TechBlocks fit these criteria and was selected as the primary technology sponsor for the campaign.

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TechBlocks was commissioned as the primary technology partner for Colliers International. The company worked diligently with the Colliers team and other big-name partners, such as AT&T and Slalom Consulting, to understand the campaign concept and ensure the right technology systems were in place for the Everyone Gives campaign to hit the ground running.

In Just 6 Months, TechBlocks Helped To Create A Global Charitable Donation Engine That Included

Progressive Web App

Complete website development, from concept to launch, for the EveryoneGives.org website.

Insights

Development of an online portal where participants and registered charities could track and monitor funds distribution and growth.

Full-Service Mobile App

Backend database development and integration with the website to manage individual giving trees and participating charitable organizations.

Mobile App Development

UI/UX design for website and portal.

human subject

Creation of a registration system for charitable organizations that wanted to participate.

Quality Engineering Planning

Designing a media toolkit to recruit major corporate sponsorship.

Gaining Momentum

Before the technology system could be developed, the campaign needed financial support to hit the ground running. TechBlocks generated interest and gained the corporate sponsorship required for the campaign to take flight. We supported these efforts by designing the media toolkit to tell the Everyone Gives story in front of the World Economic Forum and other major organizations to promote participation. These toolkits were also used to promote corporate giving programs within large organizations.

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Technology

The campaign and the technology behind it leveraged the immense power of social media and a custom-built web portal using the DNN CMS platform to have a huge impact that was felt across the globe.

Behind the scenes, the campaign required a massive database to: Store user data and activity; Track the growth of each individual giving tree; Track the allocation of funds between the charities involved; and Integrate with social sites for login, sharing, and connections.

The TechBlocks team built this robust database on the .NET platform with MS SQL database in the backend.

Dnn

DNN Evoq Content

SQL

MS SQL Server

Microsoft .NET

Microsoft ASP .NET

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Focus On User Experience

A significant part of the Everyone Gives’ success lies in all the systems TechBlocks built for the campaign focused on providing participants with a user-friendly experience. By seamlessly integrating social platforms that most of the world was already using, the online portal was easy and intuitive – the necessary ingredients for any successful technology endeavor or viral campaign.

How TechBlocks Can Help?

Get in touch today to learn how TechBlocks can help you with your next web development project.