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Why Migrate from WooCommerce and WordPress to BigCommerce
Dec 21, 2023
e-commerce platforms

Why Migrate from WooCommerce and WordPress to BigCommerce 

Is your enterprise’s ecommerce platform starting to feel too complex and challenging to manage? If your team is struggling to operate, update, and maintain your online store efficiently, it’s time to migrate to one that will allow you to thrive. 

Migrating your online store from WooCommerce and WordPress to BigCommerce is a significant step, but it stands out as one of the best things you can do to boost your profitability and expand your business horizons.  

While both platforms share similarities in terms of user-friendly interfaces, robust third-party integrations, and ample support resources for merchants, there are distinctive features that set them apart. Deciding whether migration aligns with your business goals requires careful consideration of these differences.  

Having said that, we’ll look into these challenges and provide you with a detailed understanding of what to expect from the transition. 

What are the Common Problems with WooCommerce & Why Should Enterprises Avoid It? 

We all know that WooCommerce is the primary plugin for powering ecommerce websites built on WordPress, developed by Automattic. As the preferred choice within the WordPress community, WooCommerce controls roughly 28% of the global ecommerce market.  

WordPress (including WooCommerce) is hosted on an all-in-one solution, implying that shared resources can impact both your live store and control panel. Nevertheless, due to its integrated front-end and back-end resources, scalability can be a challenge for WooCommerce. Additionally, WooCommerce sites often depend on various apps for core functionalities, along with the inherent developer costs associated with an open-source platform. 

“While we were using WooCommerce, we had trouble with slow load times, which led to customer complaints, so it was critical that our new platform delivered great performance out of the box. We also suffered from downtime when our website would go down, and customers couldn’t transact at all. Most of the time, this was caused by plugins breaking or needing to be updated.” 

— Clay Lyell, Marketing Manager, decibullz.com 

Hence, it’s essential to recognize the platform’s limitations to cement your decision to transition. 

Having said that, several common factors drive businesses to shift away from WooCommerce, and these include: 

1. Plugin Conflicts 

WooCommerce is a highly customizable platform, offering numerous plugins to boost its capabilities. Yet, the abundance of available plugins can sometimes lead to conflicts. Such conflicts may result in a range of issues, from minor glitches to significant website crashes. 

These plugin conflicts can affect your site’s performance and potentially compromise the user experience you aim to provide. 

2. Security 

WooCommerce lacks PCI certification, placing the onus on merchants to ensure their own PCI compliance.  

Non-compliance or breaches in PCI standards can result in substantial fines, ranging from $5,000 to $100,000 per month. Moreover, failing to maintain PCI compliance can adversely affect your brand reputation. 

3. Total Cost of Ownership 

WooCommerce appears to be a low-cost solution at first glance, but once you start factoring in the costs of hosting, security, plugins, and developer costs, the actual cost is significantly higher.  

Plugins for WooCommerce often come with higher costs, typically charging for installation on a single site along with updates for just one year. Any subsequent updates or additional features usually come at an extra cost. 

If you use WooCommerce, you’ll need the involvement of a developer to optimize and oversee your online store. The initial setup can be both time-intensive and extensive, while ongoing maintenance and updates may incur additional expenses. 

4. Core Ecommerce Features and BC4WP Support 

WooCommerce offers support for fewer than 25 combinations of coupons and lacks cart-level discounts, necessitating third-party plugins to compensate for these limitations. This reliance on additional plugins not only escalates the overall cost but also introduces complexity in management.  

Achieving feature parity with BC4WP on WooCommerce demands numerous plugins, adding extra costs and the effort required for installation, configuration, and seamless operation. 

5. Caching Issues 

Caching plays a crucial role in optimizing website performance by ensuring rapid and efficient page loading. While WooCommerce provides a variety of caching plugins, the challenges you may face can differ depending on the specific plugin. 

However, WooCommerce has been known to have caching issues, especially with dynamic pages like product listings or shopping carts. Such challenges can lead to sluggish page load times, adversely affecting user experience, overall performance, and potentially resulting in missed sales opportunities. 

6. Database Overload 

If you’ve been using WooCommerce for a long time, chances are you’ve faced database-related challenges. WooCommerce heavily relies on a database to handle and store essential data such as product details, customer information, and order records. As your website expands, WooCommerce’s scalability limitations become evident, particularly concerning database management. 

As you incorporate more custom fields and expand your content volume, your database tables may become congested, adversely affecting your site’s performance.  

Additionally, as your website grows, the database’s expanding size can lead to performance bottlenecks, slowing down your site. This can pose significant operational challenges for businesses with an extensive product range and customer base. 

7. Inconsistency in Email Notifications Delivery 

Email notifications play a vital role in ecommerce platforms, ensuring customers stay updated about their orders, shipping details, and other related information. However, WooCommerce can sometimes encounter challenges with the consistent delivery of these email notifications. 

Errors in email delivery become especially concerning for growing ecommerce businesses, as effective communication via email notifications is essential for customer engagement and satisfaction. Several factors, including plugin conflicts, server issues, or incorrect email settings, could contribute to this problem. 

If you consistently face these challenges, you might consider migrating to a different ecommerce platform like BigCommerce to ensure reliable communication with your customers. 

Why Should Enterprises Migrate to BigCommerce? 

From thriving startups to mid-markets to renowned brands like Toyota, Martha Stewart, and Ben and Jerry’s, BigCommerce stands out as a global ecommerce platform driving retailers to generate millions in revenue annually.  

Being a cloud-based ecommerce solution, BigCommerce empowers business owners to establish and personalize their online stores, facilitating the sale of an unlimited array of digital, physical, and service-based products.  

Moreover, BigCommerce offers enterprise-grade functionality that is not only powerful but also user-friendly, allowing for seamless customization to suit your unique business needs. As a platform with headless capabilities, BigCommerce enables the creation of content-rich experiences through any interface you choose.  

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Here are some of the reasons why enterprises should choose BigCommerce as their preferred ecommerce platform: 

1. Built to Scale Without Losing Speed or Uptime

Ensuring the smooth operation of your ecommerce store’s daily activities, such as order processing and report generation, is crucial without compromising the uptime and speed of your live store. Any disruptions can adversely affect your conversion rates, SEO performance, and overall brand reputation.  

BigCommerce is built to be modular and scalable, allowing you to create intricate catalogs, handle huge traffic volumes, manage concurrent orders, and leverage advanced analytics.  

The advantage of leveraging a SaaS ecommerce engine like BigCommerce lies in its inherent capacity tailored for mid-market and enterprise-level applications. Seamlessly integrate with your existing ERP systems, PIM software, OMS solutions, POS systems, and marketing automation tools. 

2. Automated PCI Compliance  

BigCommerce stands as a PCI-certified Level 1 Service Provider.  

By opting for BigCommerce, you redirect your resources and focus on business growth rather than handling fundamental tasks like PCI compliance, developer hiring, and plugin installations.  

It’s extremely important to provide your customers with a secure experience from both a legal and consumer trust perspective. Moreover, taking on your own PCI compliance comes with a huge amount of risk and liability. 

3. Core Features and Overall Support 

BigCommerce natively supports over 70 different combinations of discounts and coupons.  

With enhanced and streamlined options for promotions, discounts, shipping, payments, omnichannel selling, and product configurations, businesses can gain amplified opportunities to drive sales growth. 

4. Multi-Layered Security 

BigCommerce provides multiple layers of security for its stores compared to many other platforms in the market.  

Each BigCommerce store benefits from dedicated server firewalls, file integrity scanning, intrusion detection systems, and continuous 24/7 human monitoring.  

Moreover, the Enterprise Plan of BigCommerce offers DDoS protection, protecting your site from external threats and attacks.  

When it comes to hosting, BigCommerce ensures Level 1 hosting for store owners, underscoring its commitment to robust security. Here are some salient security features that BigCommerce extends to its store owners: 

  • Unlimited bandwidth capability 
  • Swift content delivery network for optimal performance 
  • Flexibility to purchase unique domain names or utilize existing ones 
  • Shared SSL certification for enhanced security 
  • Acquiring SSL certificates from third-party vendors for stores on Pro and Enterprise plans 

Assessing the Need for Migration to BigCommerce  

BigCommerce is a smart choice because it is an all-in-one ecommerce platform offering a wealth of features. The platform has a big community of developers and users, ensuring ample resources are at your disposal whenever you need help. BigCommerce also provides a risk-free trial period, allowing you to test it out for your business before making a decision.  

The platform’s compatibility with WooCommerce streamlines the migration process, promising a relatively painless transition. During the import process, all your products automatically transfer (assuming the correct setup), significantly reducing the workload on your end.  

However, before getting started with the migration process, you need to consider some major factors. For example, 

  • What is the purpose of the migration process? Are you transferring all products and data to BigCommerce or just a subset? This is crucial in determining the extent of planning required for a successful migration from WooCommerce to BigCommerce.  
  • Evaluate the current state of your WooCommerce store. Identify and address any existing bugs or issues before initiating the migration. Rectifying these issues in advance prevents them from surfacing as problems post-migration. For instance, if your WooCommerce store currently features broken product images due to default WordPress image sizes, resolving these issues beforehand ensures a seamless transition to BigCommerce without disruptions to sales.  
  • Verify the accuracy and integrity of your existing data. Ensure that product information, customer details, and order histories are error-free. This diligence minimizes the risk of data discrepancies during the migration process.  
  • Ensure your WooCommerce database is clean and organized. A clean database facilitates the smooth import of product information into BigCommerce with minimal complications.   
  • Optimize your WooCommerce settings for performance. This involves actions such as disabling unused plugins to streamline operations and enhance efficiency during the migration.   
  • Review and remove any customizations made by third-party plugins or themes directly from the theme files. By doing so, you prevent these customizations from migrating over to BigCommerce, ensuring a clean and uncluttered system.  
  • Assess the technical readiness of your WooCommerce store for migration. Check if your current setup aligns with BigCommerce’s requirements to avoid compatibility issues during and after the migration.  

This strategic approach minimizes potential hiccups, allowing for a smoother transition from WooCommerce to BigCommerce and setting the stage for a thriving online presence on the new platform.

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Who is Using BigCommerce?   

The global footprint of the BigCommerce platform continues to grow steadily, with a current count of 47,713 active stores worldwide, as per data from StoreLeads. This growth has maintained a consistent and linear trajectory from quarter to quarter in recent years, defying the challenges posed by the inflationary landscape of 2022. Even within the fiercely competitive market of large trading platforms, BigCommerce stands resilient, poised for sustained expansion.  

The same report suggests that most of the stores built in BigCommerce are located within the United States (66.5%), but they also have a strong presence in the United Kingdom (6.7%), Australia (6.4%), and Canada (3.3%).    

Migrations to BigCommerce

Onboarding the Right BigCommerce Partner for Your Business Needs  

Google Trends – WooCommerce vs BigCommerce
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While Google Trends indicates that WooCommerce maintains greater popularity than BigCommerce, this is expected to change as awareness of BigCommerce steadily increases.    

The BigCommerce plugin is a robust and fully featured ecommerce solution designed with scalability and user-friendliness in mind. What sets it apart is the combined power of its SaaS platform with the unlimited customization of WordPress, which could potentially redefine the ecommerce marketplace.  

Working with a partner like TechBlocks will make everything easier, no matter how complicated your ecommerce website is. At TechBlocks, we abide by principles that prioritize business problem-solving, ensuring operational ease and providing flexibility for the future.   

And the best part is that TechBlocks has entered into a strategic partnership with BigCommerce, set to revolutionize the ecommerce landscape. It’s not merely a partnership; it’s a commitment to introducing innovative solutions that drive unprecedented growth for online businesses globally.  

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If you’ve outgrown your current digital commerce platform, our ecommerce experts are ready to help. Join TechBlocks’ journey to leverage the potential of BigCommerce and elevate your ecommerce business to global success!  

About the Author

Michael Chu

Michael is our VP of Digital Product & Strategy and has over 20 years of experience as a Solutions Architect, Product Manager, Technical Architect, and Digital Architect for companies globally, with a passion for creating delightful digital experiences and driving positive change using technology. It's a love affair that started because of his keen interest in understanding what drives people.  

Michael is a proven digital leader who joined the TechBlocks family in March 2023. He oversees digital transformation efforts and ensures our client's visions are brought to life. He also has extensive experience building ecommerce and healthcare technology solutions. He focuses on seeking the root cause to solve business and technology problems rather than just fixing symptoms.    

His thirst for knowledge keeps him at the forefront of technology and has translated well into conceptualizing and designing innovative tech solutions. Michael has built a reputation for being a 'creative technologist,' whether they're life-changing health tech challenges, developing new ways for consumers to discover and purchase goods, or building other enterprise solutions for complex use cases. 

Michael brings a wealth of experience from tech companies like Mekkano, Bowstreet, and Streebo. Before joining TechBlocks, he was a Digital Architect at Vasa Digital, helping enterprise customers realize business value via enterprise architecture and digital transformation. He holds a Bachelor of Science degree in Psychology from Dalhousie University and an International Master of Business Administration degree from York University, among other certifications.   

Michael Chu