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A Comprehensive Digital Strategy That Turned Around A Professional Association


Project Overview

The Canadian Association of Accredited Mortgage Professionals (CAAMP) is a national association founded in 1994, and its membership is comprised of mortgage lenders, brokers, insurers, and other industry professionals. CAAMP is committed to helping its members navigate their fast-paced industry and grow their business by empowering them with the most up-to-date knowledge and industry trends via their online member portals. 


The Challenge

CAAMP desperately needed a content management strategy. 

As a leading provider of value, service, and advocacy to Canada’s mortgage professionals, CAAMP owned multiple website properties, all hosting specific content that caters to the needs of their diverse membership. CAAMP had six web properties built on different platforms and hosted on different servers, making it very cumbersome to manage content updates across web properties and provide an inconsistent brand experience. 

The team at CAAMP recognized that they needed to adopt a CMS tool to streamline and simplify their content management process. Still, before selecting and implementing a CMS solution, they wanted to develop a comprehensive content migration and ongoing management strategy. 

content management tool

What We Did

TechBlocks recommended building a brand new consolidated website using a cloud-hosted CMS provider. This new site will include a responsive design to support optimal and consistent brand experiences across desktop, tablet, and mobile users. The new website will also empower business users to directly update content with almost no involvement from the CAAMP technical teams, allowing for a faster go-to-market for content changes.

Web Stakeholders

TechBlocks began the process by interviewing all CAAMP web stakeholders to identify the key components that should be part of the new CAAMP website. Our team created a detailed strategy from these key criteria that would take just under 3 months to undertake. 


The Techblocks defined the following areas:

The Results

The strategy which TechBlocks developed enabled CAAMP to: 

Progressive Web App

Develop consistent branding across all CAAMP website properties.

Supplemental Content

Provide business users with the power to directly update content on the site with minimal to no involvement from the IT/technical team.

Customer Support

Engage members through optimized content and site layouts through the development of user personas with an amazing user experience that translates across channels and various user devices.


Provide easy navigation across multiple segments of the CAAMP website, solve dead links and stale content issues.

Full-Service Mobile App

Optimize site layouts based on user content consumption behavior.

In addition to adding key new website features such as: 



Single Sign

Single Sign On



Members Only

Members-Only Area


Mortgage Calculators

Payment processing

Payment Processing

Diversity, Equity, and Inclusion (DEI)

Online Community Building

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