CLIENT STORY
Redesigning the Mobile Experience for Workopolis
Project Overview
Workopolis is a leading career site and provides job services to Canadians. The company goes with the vision to become a complete recruitment partner for everyone, including people with disabilities by identifying, removing, and preventing the hurdles that might interfere with their ability to obtain the services provided by the company.
In order to retain its leadership position, Workopolis was seeking a digital transformation partner to help in their platform development and enhance CX through its mobile search engine and better site response.
Currently, Workopolis’ web platform is complemented by a mobile platform for Android and iOS devices, redesigned by TechBlocks.
The Results
Traffic Increase
Job Applications
Customer Support Tickets
The Challenge
The job market is constantly changing, and technology innovations in the Internet and mobile device industries are at the forefront of those changes. As one of the leading. Canadian websites for online career solutions, Workopolis must stay at the forefront of this changing industry. To do so, Workopolis decided to take a look at their overall Internet strategy, including how the solutions they offered related to those in the job market. After an in-depth and thorough analysis, Workopolis determined that there are four specific challenges that must be addressed in the months and years ahead.
More than 45% of job seekers are now using smartphones and tablets to find jobs. Workopolis must reach these job seekers where they are, not where they used to be.
Workopolis’ legacy mobile presence is using depreciated technology to serve customers. Users are not willing to use outdated platforms for long, especially when newer solutions are cropping up all the time.
The job search experience must be replicated on the mobile platform while still providing a unique experience that takes advantage of the mobile platform.
Competition is strong and growing stronger every quarter. In order to be competitive, Workopolis must keep up and exceed the technological solutions offered by their competitors.
The Process
In order to help Workopolis address these challenges, Techblocks creative development team set out to build the best-possible mobile experience for the three million monthly users that Workopolis currently serves. In order to meet these challenges. Techblocks made five changes to the Workopolis platform:
The Result
The results of the Techblocks’ overhaul of the Workopolis platform are substantial, and should provide Workopolis with long-term success and growth in the Canadian job-seeker market. Some of the most significant results include. Overall, the Workopolis platform is showing across the board improvements. This means thatWorkopolis will be able to grow their market share. increase their margins. and increase the satisfaction rates and referrals they receive from their users.
A website that is fully mobile-responsive, which was delivered completely operational to Workopolis less than three months after the stan date.
A job seeker experience that is widely regarded as significantly improved.
Traffic has increased by more than 30% on mobile platforms (i.e. smartphones and tablets).
Job applications have increased by more than 20% on the Workopolis platform.
Customer support tickets have decreased by more than 25%, which indicates that users are happier with the platform, and that the platform is significantly easier to use than its predecessor.
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