Redesigning the Mobile Experience for Workopolis
Workopolis is a leading career site that provides job services to Canadians. The company goes with the vision to become a complete recruitment partner for everyone, including people with disabilities, by identifying, removing, and preventing the hurdles that might interfere with their ability to obtain the services provided by the company.
To retain its leadership position, Workopolis was seeking a digital transformation partner to help develop its platform and enhance CX through their mobile search engine and better site response.
Currently, Workopolis’ web platform is complemented by a mobile platform for Android and iOS devices, redesigned by TechBlocks.
Customer Support Tickets
The job market is constantly changing, and technology innovations in the Internet and mobile device industries are at the forefront of those changes. As one of the leading Canadian websites for online career solutions, Workopolis must stay at the forefront of this changing industry.
To do so, Workopolis decided to look at their overall Internet strategy, including how the solutions they offered related to those in the job market. After an in-depth analysis, Workopolis determined they must address four specific challenges in the months and years ahead.
More than 45% of job seekers now use smartphones and tablets to find jobs. Workopolis must reach these job seekers where they are, not where they used to be.
Workopolis’ legacy mobile presence uses depreciated technology to serve customers. Users are unwilling to use outdated platforms for long, especially when newer solutions are always cropping up.
The job search experience must be replicated on the mobile platform while still providing a unique experience that takes advantage of the mobile platform.
Competition is strong and growing more robust every quarter. In order to be competitive, Workopolis must keep up and exceed the technological solutions offered by their competitors.
To help Workopolis address these challenges, TechBlocks creative development team set out to build the best possible mobile experience for the three million monthly users that Workopolis currently serves. TechBlocks made five changes to the Workopolis platform:
A complete redesign of the mobile platform on both iOS and Android devices, including mobile-responsive content and a faster interface.
Fully leveraging the Workopolis platform with the most advanced technology stack available.
A focus on the mobile experience, including redesigning the platform that emphasizes the mobile experience.
A series of new features and solutions specifically designed to benefit mobile users.
A user experience built around the user’s geographic location, job preferences, and other data points.
The results of Techblocks’ overhaul of the Workopolis platform are substantial and should provide the company with long-term success and growth in the Canadian job-seeker market. This means that Workopolis will be able to increase their market share, grow their margins, and improve the satisfaction rates and referrals they receive from their users.
A fully mobile-responsive website was delivered completely operational to Workopolis less than three months after the stan date.
The job seeker experience was significantly improved.
Traffic has increased by more than 30% on mobile platforms (i.e., smartphones and tablets).
Job applications have increased by more than 20% on the Workopolis platform.
Customer support tickets have decreased by more than 25%, indicating that users are happier with the platform and that it is significantly easier to use than its predecessor.