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Why You Should Consider Vue Storefront for Your Ecommerce Project
Aug 10, 2023
e-commerce platforms

Why You Should Consider Vue Storefront for Your Digital Commerce Project

The future of business lies in ecommerce, and the rising demand for online purchases calls for innovative approaches. This is where Vue Storefront development services come into the picture — an ideal solution for businesses seeking to tap into the potential of headless commerce.  

Since its launch in 2018, Vue Storefront has garnered attention as a pioneer in the headless storefront arena. As an API-first, backend-agnostic platform, it epitomizes the headless approach, making it a perfect fit for ecommerce.  

The frontend capabilities of Vue Storefront, combined with its headless architecture, have captivated growth-focused merchants and ecommerce businesses alike. Headless commerce empowers traditional businesses and enhances the uptime, stability, and overall shopping experience of online stores.  

While you may fear that headless commerce introduces chaos, it actually propels your business toward growth and agility. Are you still uncertain if Vue Storefront headless commerce aligns with your business goals? Keep reading to discover why it’s the right choice.  

But before we get started, let’s take a look at headless commerce.  

It simplifies ecommerce by separating the front end and back end of an application. This architecture allows brands to build and customize their online stores as they desire, ultimately enhancing the customer experience.  

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Headless commerce facilitates communication between the backend and frontend of an application by establishing an API connection. This API serves as the link that enables seamless data transfer and interaction between the two components of the system. 

Unlike monolithic systems, where the focus is on getting the tasks done, headless commerce focuses on the user experience. However, there is no compromise on design, quality, or functionalities. With headless commerce, all these parameters are improved. All you need is an expert digital commerce engineering company to help you with all your ecommerce needs. 

Related Article: Why Headless Commerce is the Way to Kickstart Your Ecommerce Development 

Now that we understand headless commerce, let’s dive deep into Vue Storefront and why you should consider it for your ecommerce projects. 

What is Vue Storefront? 

Vue Storefront is a lightweight frontend platform built using VueJS and NuxtJS, offering an open-source solution for ecommerce merchants. Its primary focus is enhancing customer experiences and taking them to new heights.  

The concept behind Vue Storefront revolves around an independent frontend that allows seamless customization and integration with various backends through robust GraphQL-based APIs. These APIs enable effortless connectivity with a wide range of popular platforms, including Adobe Commerce & Magento, Salesforce Commerce, and Shopware, among others. This versatility ensures compatibility and flexibility for merchants working with different backend systems. 

There are two key reasons why separate frontend and backend system architectures are worth considering: 

Lighter Frontend 

Even with extensive optimization efforts, some platforms may struggle to meet performance expectations due to outdated technologies. In such cases, adopting a headless approach can make a significant difference. By connecting a new and lightweight frontend, like Vue Storefront, to your existing backend, you can experience a remarkable improvement in performance without the need for a complete platform migration. 

Easy Migrations 

Technologies naturally evolve, and it’s common to transition to more modern platforms in the future. Just as you upgraded from a push-button telephone to a powerful touchscreen smartphone, you may want to switch to a new ecommerce solution in the coming years. By implementing Vue Storefront, you can facilitate a smoother migration journey. Since you can retain the same frontend and simply connect it with a new backend, you won’t have to overhaul your entire customer experience during the migration process. This makes the transition easier and more manageable. 

More Advantages of Vue Storefront  

Vue Storefront is widely considered a preferred eCommerce JavaScript platform for several reasons. Here are more factors that contribute to its popularity: 

Cutting-Edge Technology  

Vue Storefront leverages the Vue.js framework, adopting a headless-agnostic and Progressive Web App (PWA) approach. This unique combination positions it as a robust and modern solution catering to the demands of the ever-evolving ecommerce industry.  

By harnessing the power of Vue.js and embracing the headless architecture, Vue Storefront empowers businesses to meet market expectations and deliver exceptional user experiences in the ecommerce realm. 

Unlimited Themes & Customizations  

Vue Storefront offers a wide range of customizable themes and variations, allowing you to create your ideal ecommerce platform. Choosing it as your front-end ecommerce solution ensures an exciting and enjoyable developer experience. The platform provides an array of exceptional development options that are both user-friendly and highly engaging for developers. 

Scalability & Performance 

Vue Storefront is optimized for high performance, ensuring smooth and fast user experiences even in large-scale e-commerce applications. It incorporates features like server-side rendering (SSR) and efficient caching mechanisms, resulting in improved loading times and reduced server loads.   


The frontend of Vue Storefront provides ultimate flexibility by seamlessly integrating with any ecommerce backend, including Magento, WooCommerce, Adobe Commerce, Shopify, and more, which is one of the many advantages of using a robust backend agnostic feature. 

Moreover, Vue Storefront offers a flexible and customizable architecture, allowing you to tailor the user interface and functionalities to meet your specific business needs. It provides a wide range of ready-to-use extensions, modules, and themes, making it easier to customize and extend the platform according to your requirements. 

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Why Choose Vue Storefront for Your Digital Commerce Project?    

When it comes to powering your digital commerce project, Vue Storefront stands out as a leading choice.  

With its robust features, seamless performance, and extensive customization options, Vue Storefront empowers businesses to deliver exceptional user experiences and drive success in the ever-evolving ecommerce landscape. 

Learn why it is the best option for your digital commerce project. 

1. Speed & Reliability of PWA 

In the fast-paced world, loading time can make or break the user experience of your online store. Despite investing significant time and resources in creating a visually stunning shopping environment, users will likely abandon your store if they’re stuck waiting for pages to load.  

Research by Google indicates that bounce rates increase by 32% as page load times go from 1 second to 3 seconds. The probabilities increase to 53% if pages take longer than 3 seconds to load. Studies have revealed that the average load time for mobile sites over 3G connections is a staggering 19 seconds

However, with Vue Storefront, you can overcome the challenges of slow or unstable network connections by leveraging advanced caching and preloading techniques. This ensures that your online store loads swiftly, delivering an exceptional user experience even on slower networks, with loading times as low as 0.5 seconds on a slow 3G connection

2. Mobile-First PWA Capabilities 

Vue Storefront is built as a Progressive Web Application, which means it combines the best of web and mobile app technologies. PWAs offer fast, reliable, and engaging user experiences similar to native mobile apps, including offline support, push notifications, and seamless installation.   

3. Headless Storefront Architecture 

Vue Storefront follows a headless architecture, separating the frontend presentation layer from the backend systems. This allows for greater flexibility, as you can integrate Vue Storefront with any e-commerce platform or CMS of your choice, such as Magento, Shopify, or WooCommerce. 

The abstraction API layer between your ecommerce platform and Vue Storefront allows you to upgrade the platform or even migrate to a new one without making any coding changes. 

Vue Storefront

4. Replacement for Android & iOS Apps 

By leveraging Vue Storefront’s PWA features, retailers can eliminate the need to develop separate iOS and Android mobile apps, resulting in substantial cost savings while effectively engaging mobile users.  

With Vue Storefront PWA, users can effortlessly add the webpage to their home screen, enjoying app-like functionality such as offline mode, a splash screen, and a seamless experience. For the user, it blurs the line between a PWA and a native app. 

A PWA can be treated like a multiplatform app, so through a single code base, you can maintain a web app, Android app, and iOS app that updates automatically with each user visit. 

5. Incredibly Fast PoC & Faster Time-to-Market 

Setting up a polished frontend on almost every ecommerce platform takes considerable time. But with Vue Storefront, you can effortlessly design and adjust views by leveraging its customizable and user-friendly storefront. 

Vue Storefront is a combination of an upgradable core (housing the business logic) and themes responsible for the visual elements (HTML and CSS markup). It provides predefined variables and methods exposed by the core inside the themes, allowing great outcomes in a short time.  

In fact, a fully-featured Vue Storefront, complete with proof of concept, can be tested and implemented in as little as a week.  

After all, Faster Time to Market = Cost Savings and Higher ROI. 

6. Future-Oriented Approach 

Vue Storefront is tailored for forward-thinking enterprises, constantly integrating the latest technologies to cater to new clients. It stands as the pioneering ecommerce platform that offers offline functionality, allowing users to browse the product catalog and even place an order without an internet connection.  

By opting for Vue Storefront, you ensure that your ecommerce development stays abreast of the latest advancements and cutting-edge technologies, keeping your business at the forefront of innovation. 

Wrapping Up 

In conclusion, Vue Storefront is an excellent choice for e-commerce projects due to its PWA capabilities, headless architecture, scalability, performance, mobile responsiveness, customization options, community support, and SEO-friendly features.  

It considers crucial aspects such as security, performance, reliability, payment integrations, third-party integrations, frontend and backend considerations, and development concerns.  

By addressing these key areas comprehensively, Vue Storefront enables ecommerce platforms to achieve enhanced performance, boost conversion rates, and deliver unparalleled user experiences. It empowers businesses to create fast, engaging, highly customizable e-commerce experiences that can adapt to changing customer expectations and market demands. 

As a Frontend as a Service (FEaaS) for composable commerce, Vue Storefront serves as the ideal starting point for embarking on your headless commerce journey. 

If you’ve outgrown your current digital commerce platform and want to boost online revenue, our ecommerce experts are ready to help.  

Don’t hesitate to schedule a call with TechBlocks today and start on your ecommerce journey!  

About the Author

Sean Bredin

As the Managing Director of Emerging Markets & Technologies at Techblocks, Sean brings over 25 years of strategic experience in the software and IT services industry. He has led transformative initiatives in various fields, including regulatory compliance, SaaS, ERP, AI, IoT, and digital commerce. His focus has always been on driving growth and building strategic partnerships with industry leaders like Microsoft, Google, Oracle, and more. These collaborations have paved the way for groundbreaking solutions that empower organizations and revolutionize customer and operational experiences.

Sean Bredin